In the browser game, software developers are constantly updating their products to include their latest and greatest additions in the name of staying competitive. Brand loyalty and trust have also been instrumental in keeping Microsoft’s Internet Explorer among the top two most popular browsers, while Mozilla’s Firefox gained popularity in the early 2000s. But Google is taking a different approach. Will it be paid?
How the Google Chrome Browser Works
In September 2008, Google began building its brand browser into its first decade of business by releasing its web browser. Sharing the name of Google’s Chrome operating system, the Chrome browser is currently available for Windows XP, Vista and 7, Mac OS X, and Linux (both GNOME and KDD desktop). At the same time as it released its first browser, Google launched the open source project Chromium to encourage community engagement that could grow Chrome over time [sources: Gadger, Google, Kegel and Martin].
Statistics show interesting trends in web browser usage since Google released its first Google Chrome browser [Source: W3Schools]:
- Although Firefox is the most popular browser today, the number of Firefox users has remained relatively stable since 2008 (varying between 42% and 47%).
- The number of Internet Explorer users has dropped steadily since 2008, from 50% to 24.9%.
- The number of Chrome users has grown steadily since 2008, reaching 25.9% in May 2011 to come second.
This number suggests the possibility that Firefox topped the list as half of Internet Explorer users migrated to Chrome. Was it a shift of brand loyalty from Microsoft to Google? Firefox users are also a very loyal group, but only time will tell whether Google will eventually agree to change them.
Google is quick to reassure users that in addition to supporting the Google brand, Chrome offers a simple, fast and secure browsing experience. The browser is a standalone that represents a major project of Google Chrome OS. In a sense, Chrome OS replaces your computer’s entire operating system with just one web browser. So, instead of using applications outside of your browser, the browser becomes a portal to all of your applications, both locally and on the Internet. For more information on this Chrome OS, see our article on How the Google Chrome Browser Works.
This article covers some of the advantages and challenges of the Chrome browser, and gives a brief overview on both the simple interface and the richness of extensions and apps. Let’s start by looking at the birth of Chrome and its distinctive journey.
Google’s New Approach to the Web
When Google launched the Chrome browser in 2008, it was dramatically different from the major times of the time: Internet Explorer (IE) and Firefox. Both of these browser giants are packed with buttons and menus at the top of their windows for searching articles, reloading pages, managing bookmarks, printed pages and more. Can take You can even add more features to these browsers to enhance your browsing experience.
With the Chrome program, Google adopted a totally extraordinary strategy to the perusing experience.. Chrome’s approach to Google is to turn web browsers into an interactive portal suitable for web apps from an inappropriate way of viewing and listening to information. To achieve this goal, Google needed to streamline Chrome, with less emphasis on the browser itself and more emphasis on the power of the web [source: Chrome].
Web users were already familiar with the simplicity of Google’s homepage: a large white page with the Google logo, a simple text box to enter search terms, and a few buttons to start the search. The Chrome browser reflects this simplicity. Chrome itself has a website page and two toolbars: a location bar with four usually utilized control catches (back, forward, reload and home) and connections to the destinations you visit the most. A bookmarks bar to manage. Chrome’s only built-in menus are its settings menu, accessible using the small wrench icon on the right, and the “Other Bookmarks” menu for bookmarks that don’t show up on your toolbar.
According to this article, almost three years after the first release of the first Chrome, Chrome has maintained its simplicity. It also hints at simplifying its interface to IE and Firefox. Like IE and Firefox, you can add more features by installing extensions in the Chrome browser. We’ll take a closer look at extensions later with another unique Chrome feature: Chrome Web Store apps. You can install and use these apps in your Chrome browser just like you would install apps on your iPhone, iPad or Android mobile device.
Now that you know the basic purpose of Chrome, let’s take a look at how you can integrate the browser into your user experience.